L - Listen. To what people are saying. Hear what they value. Be a friend. Learn the language if in a foreign land. Listen to their life-story and value it. Hear what the different generations talk about.
O - Observe. Where do they spend their time? What do they drive? Where do they gather for Coffee? Customs. Celebrations. Clothing. Holidays. How they spend their free time? How do people get places? What TV shows have influence?
E - Engage. Then we engage with individual people with the first hand knowledge we have gained.
We cannot be effective if we do not become students of the culture. LOE can help us be much more effective and it is something that we must continually be about, not just at the beginning. We must always be searching for new perspectives and insights on the people we are attempting to reach.
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